Enhancing customer knowledge through data

For a long time, Data Science was only a matter for the IT department and the technical functions, which only used it to optimise processing. The adoption of Data Science by the business lines has opened up and is still opening up prospects for new business levers. We were the first to imagine  the potential of data science to improve the customer experience and to improve the performance of customer relationships. Our expertise in data and digital issues around customer knowledge allows us to base ourselves on feedback and to take real action to anticipate customer behaviour and to know the weight of a product according to each criterion.