Generative Engine Optimization (GEO): consulting and integration
Prepare your brand for the new age of visibility: that of AI engines.
GEO, a strategic lever for visibility in the age of generative engines
As AI redefines the way we access information,generative AI engines are exploding. By 2025, over 2.5 billion prompts will be entered into these tools every year (TechCrunch, 2025), compared with 13.6 billion Google searches. A clear trend: uses are evolving, and the two worlds now coexist.
Internet users no longer simply "search", they interact with AI. These tools become true information mediators, capable of recommending, synthesizing and deciding.
Generative Engine Optimization (GEO) is not a replacement for SEO, but rather its evolution. In this new ecosystem, being well-positioned is no longer enough: you need to be recognized, cited and used by language models. GEO is the key to a new kind of visibility, that of AI engines.
Become the reference that AIs cite
GEO is an SEO approach designed for generative AI. Its objective: to transform your content into reliable sources that can be consulted by language models (LLMs).
Unlike SEO, which aims to improve ranking in the results pages, GEO aims for citation and inclusion in AI responses.
The stakes are clear:
- Changes in search behavior: web users interact directly with AIs and receive instant answers, often without consulting a website.
- Visibility detour: a site can perform very well in SEO but remain invisible in IA responses if the content isn't structured to be cited.
GEO thus becomes a strategic lever for increasing your influence, reinforcing your authority and securing your place in generative responses.
ABOUT US
Choose Micropole for your GEO strategy
Relying on Micropole means choosing multidisciplinary expertise that combines SEO, data and generative AI to transform visibility into a measurable lever of influence. Our teams combine strategic vision with operational execution, aligning content, architecture and authority signals along the way. Always on the lookout for developments in generative engines, we integrate the latest practices to sustainably strengthen your presence and legitimacy in AI environments.
PROFITS
Why adopt a GEO strategy today?
Anticipating uses
Generative AIs are becoming information access intermediaries. Anticipating this transformation means keeping your brand at the heart of the digital conversation.
Building credibility and trust
Being cited by AI engines means being recognized as a reliable source. GEO reinforces your image of expertise and legitimacy with your audiences.
Measure your share of generative voice
Thanks to our GEO indicators, we can measure your level of citation and influence in IA responses, for precise, ongoing management.
Aligning content, data and AI
GEO links your SEO, AI and editorial strategies under the same logic: produce content that is both readable by users and interpretable by language models.
Maximizing visibility in AI environments
Our methods guarantee increased exposure in the responses generated, by identifying the right formats and indexing levers.
OUR OFFER
Boost your visibility and influence with AIs
We help companies become benchmarks in AI-generated answers, thanks to a comprehensive and measurable GEO methodology, designed on the basis of in-house R&D work and structured in three key phases to maximize their visibility and influence.
Phase 1 - Audit, diagnosis & scoping
- SEO and AI visibility assessment, GEO competitive benchmark, crawlability and semantic structure analysis.
- Test over 100 prompts on ChatGPT, Gemini and Perplexity to assess the visibility of your brand and your competitors.
We identify strategic prompts and intentions to define your share of generative voice and AI exposure KPIs.
Phase 2 - Content & technical optimization
- Creation of reasoning-ready content, construction of knowledge graphs and deployment of exposure agents.
- Restructuring your semantic architecture and creating AI-ready content: multimodal and sourced.
- Implementation of markup (schema.org, JSON-LD) and enrichment of EEAT (Expertise, Experience, Authority, Trustworthiness).
We build your knowledge graphs and exposure agents to reinforce the interconnection of your content.
Phase 3 - Run & governance
- Ongoing monitoring of Share Of Voice (SOV) LLM, regulatory watch (IA Act compliance, RGPD etc...) and adaptation to model updates.
Our teams ensure continuous monitoring of GEO visibility, tracking of AI citations and governance of your generative digital footprint.
Measure your share of generative voice
It's now possible to control your visibility in generative engines. Our data-driven approach is based on a series of exclusive indicators: citation rate by AI, generative authority score, mentions by engine, GEO ROI and AI trust score.
We visualize how your content is being picked up, quoted and weighted by LLMs.
This continuous measurement enables you to adjust your strategy in real time, and monitor your progress in the AI conversation.
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Become the reference that AI Generatives quote.
In less than 30 minutes, our experts evaluate your visibility in AI engines and identify how your brand is perceived, cited and positioned by generative models.
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