UX Analytics & Optimization
Make sense of user behavior to guide your decisions
Better understand your users to design high-performance experiences
Today, your users expect a simple, fluid and personalized experience. But how do you know what really works? And above all, how can we improve what's not yet working?
Digital journeys - whether for your customers or your employees - are often hampered by a lack of visibility into actual usage, poorly calibrated interfaces or too little use of behavioral data. And yet, when finely analyzed and optimized, these journeys can become real levers of performance, conversion and loyalty.
At Micropole, our UX and data experts adopt a user-centric, but above all results-oriented approach. We combine the analysis of quantitative data (measurements, analytics...) and qualitative data (user tests, verbatims...) to identify irritants, validate intuitions and prioritize actions to be implemented.
And because optimization is not a one-step process, our support is part of a continuous improvement strategy, with regular iteration cycles, constant measurement of results and a long-term vision of UX performance.
By combining business expertise, mastery of analytical technologies and a design approach, we help companies to transform their user experience over the long term. Your interfaces become more intuitive, more efficient... and above all, more aligned with your users' real expectations.
ABOUT US
Why choose Wide and Micropole?
Because we believe that digital performance rests on three pillars: data, user understanding and business vision.
Our strength lies in our ability to speak the language of decision-makers, while keeping our hands in the tools. We support our customers from start to finish: from the definition of KPIs to the implementation of action plans, including the training of teams. We don't deliver incomprehensible reports: we offer concrete solutions that meet both your strategic objectives and your operational realities.
PROFITS
Our strengths in the market
Cross approach
UX + Data
We combine qualitative and quantitative data to reveal actionable and relevant insights.
Cross-functional and sectoral expertise
Our consultants understand your business challenges, whatever your sector.
Delivering concrete solutions
We build customized digital experiences, not just diagnostics.
OUR OFFER
A data-driven approach to optimize your routes and performance
Our support combines UX, data and business expertise to improve the user experience while maximizing the performance of your digital devices. From identifying friction points to implementing concrete solutions, we help you steer an ongoing optimization strategy tailored to your business and user needs.
UX audit & behavioral analysis
Identify irritants and weak signals of frustration, and map routes using quanti and quali data.
Optimization plans and evolutionary roadmap
Construction of action plans combining quick wins and progressive redesign, prioritized according to expected impacts.
Continuous monitoring and iterative improvement
Regular UX performance monitoring with A/B testing, customized KPIs and actionable reporting.
Technology consulting & customized implementation
Selection and integration of tools adapted to your needs: analytics, tracking, heatmaps, measurement and testing tools.
How we meet our customers' challenges
By designing action plans based on analysis of actual behavior
Every optimization decision is backed up by factual data from your user journeys.
Enabling them to optimize their digital investments
We identify invisible friction points to maximize the performance of your sites and applications.
By giving your teams access to evolving expertise
Our support is long-term, with regular iterations and monthly focuses.
By making data understandable and usable
We translate technical results into business levers, to facilitate decision-making.
OUR REFERENCES
They trust us
TECHNOLOGIES & EXPERTISE
Cutting-edge technologies to capture, analyze and transform your UX data
We mobilize a wide range of specialized tools to collect and cross-reference your users' behavioral data. Coupled with our UX and Data Science expertise, they enable us to transform weak signals into concrete, measurable optimization levers.
CONTACT
Ready to transform your digital journeys thanks to data? Contact us
"UX Analytics isn't just about delivering findings: it's a lever for transforming the experience. At Wide, we combine data and design to build interfaces that generate real results."
ACTUS
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EXPERTISE
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