Consulting, Digital and Data strategy for Marketing & Customer Relations
The power of Data for optimized marketing strategies and customer relations
In an increasingly digitalized world, the Marketing, Sales and Customer Relations sectors must adapt their strategies, processes and working methods. These changes are necessary to respond to the multiplication and diversification of sales channels, the increasing volume of data to be exploited, and new consumer expectations.
Thanks to its joint approach to Data and Digital, Micropole stands out as an essential partner to support Marketing and Customer Relations professions in their digital transformation projects.
Your Data & Digital challenges
Do you work in marketing or customer relations, and the era of digital transformation has profoundly transformed the way you work, forcing you to re-evaluate your strategies? In this ever-changing environment, you're constantly facing new challenges. Here's an overview of the main challenges we address for our customers:
- Offer a personalized, seamless and omnichannel customer experience by listening more than ever to customers' needs and responding quickly to their expectations,
- Innovate your marketing approaches, by integrating innovative digital solutions to better segment and target your audiences, while developing high-impact campaigns,
- Ensure the quality and management of customer and product data, as well as compliance with an increasingly stringent regulatory framework, while ensuring data protection,
- Adopt collaborative tools, by deploying modern digital platforms that foster inter-departmental collaboration,
- Control marketing costs and maximize the impact of marketing actions and digital investments through effective budget management.
We help Marketing and Customer Relations functions stay one step ahead
With over 30 years' experience in the field, our Data and Digital Transformation consultancy brings together the full range of consulting and integration expertise around data in its various businesses. The teams at Micropole and Wide, our dedicated digital agency, support marketing and customer relations departments on a daily basis, helping them to meet their data and digital challenges and stay one step ahead.
White paper: the keys to implementing a data culture within your company
- An analysis of the results of the Culture Data survey of over 700 business players
- Expert testimonials and feedback from leading companies in their field, explaining how data becomes a strategic lever.
- Practical recommendations for aligning data strategy with business objectives and federating teams around a shared vision
- Advice on how to overcome organizational obstacles and achieve a smooth transformation
Our expertise in marketing and customer relations
Data Management & Governance
Ensure the quality and conformity of your product information and create a complete customer experience with enriched product descriptions and sales pitches.
Digital Marketing
Develop personalized, high-performance user experiences to create a genuine relationship between your customers and your brand.
Data Science & AI
Radically transform the performance of your actions by appropriating Artificial Intelligence tools and placing them at the heart of your processes.
Strategy & Change
Implement the digital, organizational and human transformations required to take full advantage of your data.
Data Visualization & BI
Drive your business with data, while democratizing access to it for other departments and corporate functions.
Generative AI
Create streamlined customer journeys and identify relevant touchpoints, actions and triggers using historical data and predictive analytics.
Digital Responsibility
Identify the levers for reducing your digital footprint, build your Responsible Digital vision and turn it into a clear roadmap.
Enterprise Performance Management
Boost the performance of your campaigns by adapting to changing consumer preferences and supporting sales growth.
PARTNERS
An ecosystem of partners who are leaders in their fields
Our relationship of trust with our partners, leading software publishers, enables us to support our customers in their end-to-end digital transformation. This involves integrating recognized CMS, data management and PIM/DAM solutions.
Learn more about Adobe Commerce
More about Microsoft
More about Acquia
More about Informatica
More about Stibo Systems
Find out more about Akeneo
OUR CUSTOMERS
Discover our case studies
They trust us
"With Scoring.AI we go faster and score better, which has freed up valuable business time and allowed us to focus on data preparation and personalization."
Eric LE DANTEC, Head of Marketing R&D Cooperation at Crédit Agricole de Bretagne
BUSINESS CHALLENGES
We meet your business challenges
Micropole helps Marketing & Customer Relationship professionals identify and prepare for the challenges facing their companies in the coming years. Get an overview of the potential impact of data on the pillars of your Digital and Data strategy.
ACTUS
Data Transformation starts now!
SECTORS
We support all types of business sectors
CONTACT
Get a head start
Our experts are at your disposal to guide and support you in implementing your data transformation project.
*This data will be kept for a maximum of three years. In accordance with current regulations, you have the right to oppose, access, rectify, delete and limit your personal data, as well as the right to data portability. These rights may be exercised by contacting privacy@micropole.com. To find out more, consult our privacy policy.