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Provide your employees with a solution to accelerate their sales processes and marketing expenses
Do you want to save time by optimizing your sales process and managing your marketing expenses? Do you need a high-performance tool that enables collaborative working? Find out how Micropole supported CAMUS in a project to manage sales activity and marketing expenses.
Context
Camus is a French family business that produces and markets cognac worldwide. In 2021, it posted sales of €66 million and employs 120 people.
Their tasks:
- Production of high quality cognac under the name "Camus la Grande Marque
- Marketing of cognac throughout the world
Issues
Camus called on Micropole in order to better manage the group's strategic sales and marketing activities.
The implementation of a flexible and collaborative tool became necessary for Camus in order to optimize the processes of data collection, consolidation and follow-up which were previously time-consuming and limited.
With Jedox, Camus teams can now manage the sales and marketing process on a unified platform, according to workflow stages defined with different contributors, to facilitate management and analysis.
In addition to these objectives, the chosen tool had to meet the following requirements:
- Rights management
- Data reliability
- Time saving
Methods
Camus chose to rely on JEDOX and asked Micropole to implement the solution.
Jedox is a Cloud-based performance management solution(EPM), based on multidimensional technology. Its intuitive, unified platform enables rapid user adoption.
The flexibility of Jedox allows to combine both a top down and a bottom up vision to best cover the business needs.
The tool allows for real-time simulation of the margin through the implementation of management rules.
This project was led by our expert consultants with a hybrid project management approach, combining the V-cycle method and the agile method, thus enabling close collaboration with the business lines (business, IT and accounting).
Benefits
The implementation of the tool offers the Camus Group :
- Better management of allocations
- Saves time on data collection and consolidation
- A better quality of the follow-up of the costs
- Reliability
- Scalability
