Consulting & deployment of B2B & B2C e-commerce solutions
Deploy a high-performance, tailor-made e-commerce experience for your customers
A data-driven approach to boost user experience and business results
At Wide and Micropole, we support companies in the design and deployment of B2B and B2C e-commerce platforms capable of meeting new market requirements. Our teams draw on a detailed understanding of business challenges, customer expectations and technical constraints to create high-performance sales experiences.
We work on both new projects and platform overhauls, in particular to modernize tools that have become obsolete or too complex to maintain. The aim: to improve sales efficiency, simplify internal processes and accelerate time-to-market, while offering fluid, personalized navigation.
Our strength lies in our ability to accompany each customer from strategy definition to runtime, integrating a consulting and experience design approach. We deploy solutions that are robust, scalable and aligned with your IS ecosystem.
ABOUT US
Choose Wide and Micropole for your e-commere project
Our teams combine technological expertise, business understanding and data know-how to turn your e-commerce platform into a real performance driver. Whether you're a B2B manufacturer in the midst of a digital transformation, or a B2C brand in search of new performance, we'll help you design a solution that meets your specific challenges, with support from scoping to implementation.
PROFITS
Our strengths in the market
Support from start to finish
Consulting, design, solution selection, deployment, runtime - we're involved at every stage of the project.
A user-centric, data-driven approach
Thanks to Micropole's data DNA, our e-commerce projects are designed to maximize performance, analysis and ROI management.
Proven B2B and B2C e-commerce expertise
We design experiences that meet the specific needs of both your professional and private customers.
OUR OFFER
A data-driven approach to optimize your routes and performance
Our support combines UX, data and business expertise to improve the user experience while maximizing the performance of your digital devices. From identifying friction points to implementing concrete solutions, we help you steer an ongoing optimization strategy tailored to your business and user needs.
Definition of B2B/B2C e-commerce strategy
Building a clear, coherent vision, aligned with their brand's business objectives, sales channels and targets.
Project framing and solution selection assistance
Our experts will help you structure your project, formalize your needs, and select the e-commerce platform best suited to your context and challenges.
Experience and UX/UI design
We design intuitive, personalized and efficient interfaces that meet the specific expectations of B2B and B2C users.
Development and integration of e-commerce platforms
We design and integrate your e-commerce site in line with your business tools and information system, to guarantee performance and fluidity.
Multi-country, multi-brand deployment
We can design architectures capable of supporting local specificities (languages, currencies, catalogs) and promoting your international growth.
Interfacing with your IS ecosystem
We integrate the e-commerce platform with your existing systems (CRM, ERP, PIM...), to ensure smooth business processes.
Performance management and scalability
We implement analytical tools and continuous monitoring to optimize site performance and support its evolution over time.
Maintenance, upgrading and post-project support
We provide long-term operational support to guarantee the stability, security and progressive enhancement of your platform.
How we meet our customers' challenges
Designing smooth, efficient e-commerce experiences
Capable of competing with B2C standards, even for B2B customers.
By enabling them to integrate the platform into their existing IS
For unified management of sales, inventory and customer relations.
By giving their customers greater autonomy
All the while reducing the burden on in-house sales teams.
By accelerating their international development
Thanks to platforms designed from the outset to adapt to local conditions.
OUR REFERENCES
They trust us
TECHNOLOGIES & EXPERTISE
Robust e-commerce technologies to optimize your customer journey and performance
We select reliable, scalable solutions that can be seamlessly integrated into your IS ecosystem to build e-commerce platforms that meet your business challenges. Combined with our UX and data expertise, these technologies optimize customer journeys, streamline transactions and improve performance over the long term.
CONTACT
Ready to boost your e-commerce performance? Contact us
"The success of an e-commerce project depends on more than just technology. It lies in the ability to design a useful platform, adopted internally, and thought out from the outset to serve your customers and your business objectives."
DISTINCTIONS
Innovation to enhance the digital experience, rewarded by the industry
Through projects combining storytelling, technology and user experience, Wide has established itself as a benchmark player in the digital world. Our achievements, such as those with Audi (4 awards) and Hennessy (2 awards), demonstrate our ability to innovate while meeting concrete communication, training and customer relations challenges.
Audi Services
TOP/COM Grand Prix Consumer 2023 - Gold
Marketing Trophy 2023 - Gold
Henessy
TOP/COM Grand Prix 2021 Website Category - Bronze
L'Occitane
Top/Com Consumer 2018 Category E-commerce Site - Gold
Trophées du e-commerce 2017 Category E-commerce Site - Silver
BUSINESS CHALLENGES
We meet your business challenges
ACTUS
The latest news in Digital Business
EXPERTISE
Our other expertise that might interest you
Discover our offers according to your business profile
CONTACT
