Luxury and Retail
growth in online sales in 2020 with 1.8 billion transactions, an annual increase of 5.8
Source : Fevad
of luxury customers think that luxury brands need to be more engaged than those in other sectors
GDPR seals the fate of mass marketing
Data, omnipresent today, is indispensable. Brands have understood this: mass marketing is over, customer relations are becoming more and more "exclusive". Therefore, it is necessary to collect, analyze, but above all to intelligently exploit Data to reinforce customer knowledge and deliver a personal and unique message. Thanks to AI and Big Data, data analysis is extremely precise, allowing for relevant offers and precise targeting.
Innovation allows us to better respond to customer expectations and to let employees focus on high value-added tasks thanks to automated and robotized processes. In physical points of sale, technology enables us to anticipate consumer needs with digital signage or virtual reality. This fusion between physical and digital, the phygital, is a crucial issue and testifies to the digitization of the customer journey and the need to develop an omnichannel strategy. The digital support of sales teams is also a lever to give them hyper-agility and allow them to be a relevant relay to online sales.
Generate direct referrals and make the customer your best sales representative
Brands need to take a stand on environmental and societal issues in their strategy in order to generate direct referrals, and make the customer their best salesperson. Millenials and Generation Z are particularly concerned about the values conveyed by a brand: from the place of production to the CSR commitment, they seek to consume less but better. Also, 60% of luxury customers think that luxury brands should be more committed than those in other sectors (Bain&Company).
The objective is to have a transparent and sincere approach towards and with the customer, to guarantee the recommendation and maintain a high level of loyalty.
They trust us
Luxury companies inspire us daily, with their culture of high standards and their desire to personalize each experience, each interaction between brands and their consumers.
More than ever, innovation at the heart of the use of Data, the success of a recognized experience in Digital and business issues, will allow us to meet, with agility, the challenges that all companies face.
Luxury and retail are sectors where product data management is at the heart of their development and positioning. For luxury goods, the quality and richness of the product data will ensure the continuity of the Product Experience.
For the retail world, the constraints of volume and quality impose an automation (AI/ML) of the processes of collection and quality of the product data.