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UX/UI redesign of Audi's e-commerce platform
How did the UX/UI redesign of an e-commerce platform enable Audi to increase the number of online appointments and payments?
Do you want to increase the number of online payments, increase the conversion of your e-commerce site? The UX/UI redesign combined with data analysis allows you to improve the user experience and the performance of your platform. Find out how Micropole helped Audi with this challenge.
Visit the Wide Agency website to find out more.
As with any business, improving the customer experience is central to Audi's marketing and digital strategy. This is especially true as the automotive sector is faced with an increasingly volatile customer base, an uncertainty reinforced by a one-off sales environment.
The success of the project is the result of very good coordination between the Audi and Micropole teams
- Arnaud Richter
Head of Customer and e-Commerce Platforms at Audi France