Optimizing product data management at Galeries Lafayette
In a context where omnichannelity and data quality are key performance levers, Galeries Lafayette chose Micropole to modernize its product data management. Thanks to the implementation of Stibo Systems' STEP solution, the retailer was able to structure, centralize and enrich its product information to meet the challenges of consistency, agility and customer experience across all its distribution channels.
Transforming data management
Galeries Lafayette, a major retail player in France, boasts a rich and constantly evolving product portfolio, with several thousand SKUs and hundreds of partner brands. This diversity implies a complex management of product data, all the more critical in an omnichannel context where the consistency of information between different points of contact (stores, e-commerce, mobile applications) is paramount. The initial dispersal of data across multiple systems generated inconsistencies, lengthy delays and a significant manual workload for in-house teams.
Against this backdrop, the need to structure and modernize product data governance became a strategic issue for Galeries Lafayette. The implementation of a centralized, automated system was essential to guarantee the reliability, consistency and speed of information distribution across all platforms.
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Modernizing data management for greater competitiveness
One of the major challenges of this project was to centralize product data in a single product repository, thus avoiding redundancy and ensuring optimum consistency of information. The multiplication of data sources and the diversity of formats led to significant discrepancies between online product sheets, in-store product sheets and in-house systems. This heterogeneity was not only detrimental to data quality, but also slowed down the process of updating and integrating new products.
Another key challenge was data governance. Without a structured framework and strict validation rules, errors and inconsistencies could impact the reliability of product information. The absence of automated processes made data management time-consuming and prone to human error, complicating content monitoring and compliance. The objective was therefore to establish rigorous governance, ensuring the quality, traceability and consistency of information across all channels.
Time-to-market was also a critical issue. In a sector where speed-to-market is a key competitive factor, product information processing times had to be considerably reduced. The automation and optimization of validation workflows were essential to smooth the integration of new references and speed up their distribution.
Finally, customer experience was a key concern. Incomplete or inconsistent product information could generate consumer frustration and affect conversion, particularly in an omnichannel purchasing journey. Offering enriched, accurate descriptions aligned with customer expectations was a major lever for improving engagement and satisfaction.
Deployment of Stibo Systems' STEP PIM/MDM solution with Micropole
To support Galeries Lafayette in this transformation, Micropole implemented Stibo Systems' STEP solution, a PIM (Product Information Management) platform renowned for its ability to structure, centralize and automate product data management.
The project also included the automation of data management processes through the implementation of intelligent workflows and advanced validation rules. This automation enabled the teams to considerably reduce repetitive tasks, speed up product sheet update processes and greatly reduce human error.
In addition, in-depth work has been carried out to standardize and enrich product data. The structuring of data according to precise standards and the implementation of an advanced classification model now make it easier to find and use, both for internal teams and for end customers.
Last but not least, the seamless interconnection between STEP and Galeries Lafayette's existing systems (ERP, e-commerce platforms, logistics systems and marketing automation) guarantees efficient, real-time synchronization of product data.
Performance gains and enhanced customer experience
Thanks to this transformation, Galeries Lafayette teams have considerably improved their operational efficiency. Automated processes have reduced the time and costs associated with manual data management, while guaranteeing harmonized and reliable distribution of product information across all channels(e-commerce site, mobile applications, physical stores). The acceleration of time-to-market has also facilitated the rapid integration of new references and the updating of information in real time.
For our customers, the experience has been significantly improved thanks to more accurate, comprehensive and constantly updated data. Reliable information has boosted consumer confidence and engagement. Finally, the flexibility and scalability of the STEP solution provide Galeries Lafayette with a robust foundation for adapting to market changes and the new demands of omnichannel commerce.