Data strategy: from vision to collective commitment - Trends and feedback from the study
Discover inspiring practices for implementing a data culture in your company
In this white paper, you will discover :
- The results of an exclusive survey of 189 executives and 503 employees to better understand the challenges of data culture
- How to align business strategy and data strategy to maximize performance
- Inspiring practices through concrete examples of companies that have succeeded in their data transformation.
- How to involve and raise awareness among all employees, from management to operational teams
- Why it's essential for all employees to take ownership of data issues
Data culture: a strategic challenge for business performance
The subject of data has long been approached from a technological angle.
To capitalize on the promise of data, companies initially focused on acquiring the best tools for processing and storing ever-growing volumes of information. Investments were massive, proofs of concept were numerous, but despite this, large-scale results often fell short of expectations. Today, companies have realized the importance of aligning their data strategy with their business objectives. Data is no longer simply a tool, but a genuine strategic lever.
Data is now at the heart of the transformation of business models. It no longer simply supports what already exists, but reinvents business models and opens up new perspectives.
Over 90% of companies consider data to be central to their growth strategy
TheCulture Data study, carried out in partnership with OpinionWay, shows that while companies today recognize the importance of data, many challenges remain, particularly in terms ofacculturation and data management at scale.
The evidence is clear: data culture is struggling to spread within organizations. Although 87% of managers and 83% of employees believe that Data is changing the skills they need to do their jobs, only 53% of employees say they use Data as part of their job.
The key to business transformation lies in the adoption of a genuine data culture, shared at all levels of the organization.
Key findings of the Culture Data study
- Operational efficiency: companies' top priority remains improving efficiency, with data as a catalyst. But Christian Poyau reminds us that data can also "disrupt" existing models, enabling companies to reinvent themselves.
- A human and organizational challenge: 53% of employees say they do not actively use data in their job, which underlines a major challenge: team buy-in and involvement. To succeed, it is crucial to rethink corporate culture and strengthen collective involvement.
- A Data Thinking approach: to integrate data at the heart of operations, companies need to adopt a holistic vision, where every employee is at once a producer, consumer and distributor of data.
Implementing a culture Data Driven : all the best practices in this white paper
In this white paper, you'll discover inspiring practices, testimonials from players who have lived through these transformations, and keys to successful data acculturation in your own organization. Here's what you'll find:
- An analysis of the results of the Culture Data survey of over 700 business players
- Expert testimonials and feedback from leading companies in their field, explaining how data becomes a strategic lever.
- Practical recommendations for aligning data strategy with business objectives and federating teams around a shared vision
- Advice on how to overcome organizational obstacles and achieve a smooth transformation
"To produce this white paper, we wanted to meet with players occupying very different positions within organizations that themselves have varying levels of maturity. We've tried to highlight inspiring practices that we hope will facilitate the implementation of a data culture in your company and contribute to its transformation."
Download the White Paper now!
Discover the full study, valuable insights and practical advice for integrating data culture at the heart of your growth strategy. Download the white paper and benefit from best practices for transforming your business with data.
Data must become an engine of transformation.
To achieve this, it must be shared and understood by all.
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