PARTNER
PIM Akeneo - SaaS solution
We are an integrator for Akeneo, one of the world leaders in Product Information Management (PIM).
Akeneo x Micropole: the partnership
Akeneo is a Product Experience (PX) editor and one of the world leaders in PIM (Product Information Management). Numerous brands, manufacturers, distributors and retailers around the world are already benefiting from the solution's advanced functionalities and services. Micropole partners with Akeneo to design engaging product experiences for its customers, while simplifying and optimizing the enrichment, management and syndication of their product data, as well as the integration of supplier data.
Our partnership with Akeneo in figures
On the strength of this partnership, Micropole has carried out PIM projects by deploying the Akeneo solution at several of its customers, notably in the medical and retail sectors.
+3 years
partnership between Micropole and Akeneo
20
Micropole consultants certified on the Akeneo solution
ABOUT US
Why choose Akeneo PIM?
Coupled with our many years of experience in data governance, our partnership with Akeneo enables us to provide our customers with unrivalled know-how, to help them achieve complete control of their data through the creation of a product repository.
Do you want to evolve your omnichannel sales strategies, while improving your customers' experience, increasing your sales and reducing the go-to-market time for a product launch? Our partnership with Akeneo can help you do just that: find out how below. Micropole's teams will support you at every stage of your digital transformation project.
Boost your growth initiatives with more compelling product experiences
At all levels of a company, the impact of poor data quality can have far-reaching repercussions on operational, decision-making and compliance processes.
Today, a high level of data quality goes hand in hand with serene business. In other words, mastering data quality within your company is the key to stronger growth. While for a long time the product experience was left to one side, the transition to digital has forced brands to rethink the way they use the product experience. Over the past few years, companies have come to realize that a good customer experience is a necessity.
That's why Micropole offers its customers support in deploying the Akeneo PIM solution.
Akeneo: a PIM solution with many advantages
Easy to use
The Akeneo PIM solution has been specially designed to be easy to use, while offering advanced functionalities for professional-quality results. The tool has been designed to be used by business teams.
Improved sales
By enabling brands to set up immersive product experiences on their own channels as well as via resellers and marketplaces, the Akeneo PIM solution enables them to increase their sales. Brands can optimize their margins on higher sales volumes, by selling their product at a higher price and reducing the number of returns and related costs.
Connectivity
The connectivity of the solution's ecosystem enabled by the Akeneo App Store eliminates any problems caused by siloed operations. Akeneo's ecosystem not only feeds, but also leverages information from a range of applications that can be rapidly installed and integrated into the solution.
A turnkey tool
Akeneo Product Cloud not only enriches and centralizes product data, it also activates the product experience across the brand's various sales channels, including its partners and distributors.
State-of-the-art PIM
Thanks to state-of-the-art features that can be used by everyone, you won't just be managing your product information processes, you'll be optimizing them, whatever the size and depth of your catalog.
How can Micropole help you?
Micropole offers you consulting, support and training services on how to acquire and manage product data from a variety of sources, and distribute it easily via a variety of channels.
- We have almost 25 years' experience in the digital transformation of companies through data, including data governance, with numerous customer references to our credit.
- Our team of experts is on hand to guide and advise you in choosing and deploying the right solution for your needs.
- Our Data-Driven approach is not strictly limited to the operational aspect: we offer a step-by-step consulting approach to ensure the success of your project.
They trust us
CONTACT
Stay one step ahead with Akeneo & Micropole
We are at your disposal to guide and support you in implementing your data transformation project.
Pascal ANTHOINE
Director of Data Governance
FAQs
Your questions about Akeneo
What is the Akeneo PIM and what are its main features?
Akeneo PIM, or Product Information Management, is a product data management solution. It enables companies to efficiently manage their product data by centralizing information in a single platform. The Akeneo solution facilitates the collection, organization and enrichment of data required to market products. The solution ensures the consistency and accuracy of information across all distribution channels, enabling sales and marketing teams to work more efficiently. Thanks to Akeneo PIM, companies improve their market visibility and enhance their customer experience.
What information is stored in the Akeneo PIM?
The Akeneo PIM solution centralizes a variety of information essential to characterizing a company's products and differentiating them from one another. This includes :
- Product descriptions and sales pitches (features, benefits...)
- Technical product specifications (size, weight, standards, etc.)
- Product images and videos
- Translations (multilingual versions of product descriptions and sales pitches)
- Associated media (manuals, guides or other relevant supports)
- Content contextualization (adapting descriptions, images and sales pitches to the target audience)
What is the aim of the Akeneo PIM solution and how does it improve product data management?
Akeneo PIM is a SaaS solution designed to simplify the management, organization and optimization of large-scale product information. It enables companies to centralize their product data and distribute it efficiently across various sales channels. By using Akeneo PIM, companies ensure the quality and reliability of their information, enabling them to offer enriching customer experiences and support their growth. This solution helps companies transform their product data management into a true strategic asset.
Akeneo: why choose its PIM solution for product data management?
The Akeneo PIM is a popular solution for many French brands. Its ease of use combined with its robust functionality makes it a preferred choice for many companies. Secondly, its connectivity within an integrated ecosystem overcomes the challenges of managing siloed data. Finally, Akeneo stands out for its ability not only to centralize and enrich product information, but also to activate the product experience across various sales channels, integrating partners and distributors. This makes it a key tool for optimizing any brand's sales strategy.
How can Micropole help you use the Akeneo PIM?
With 25 years' experience in the digital transformation of companies, Micropole offers companies consulting, support, integration and training services to optimize their use of the Akeneo PIM. We help our customers to efficiently acquire and manage product data from a variety of sources, while facilitating its distribution across different sales channels. What sets Micropole apart is our holistic approach: we don't just focus on the operational aspect, but offer step-by-step support to ensure the success of your project.
