Web Analytics Event

Today, your company's website is often your most important showcase. With browsing habits and media evolving rapidly, you need to be constantly on the lookout for new trends to adapt your site.

The first step in measuring your site's performance (and therefore user experience) is your Web Analytics tool.

Which tool to choose and how best to optimize it? What analyses should be carried out to set up a continuous improvement process? How can we adapt to regulations on cookie consent?

Join us on February¹, 2024, as Côme de Matharel, Web Analytics Manager at Crédit Agricole Assurances, presents their approach and the challenges of web analytics.