Digital Experience

We assist you in your transformation

Digital data and its usage represent true transformation and performance opportunities with regard to new market stakes and marketing management needs:

ROI
Visibility and communication
Sales optimization
Customer relationships and experience
Customer knowledge
Time To Market

With our integrated digital agency Wide, we partner you in your digital transformation and the development of innovative devices.

How can we help you?

We partner your teams by putting experts at your disposal, whose mission is to:

Scope and define your needs
Imagine and design your projects
Orchestrate their implementation
Know your business
Manage your campaigns.

Concretely, we bring you:

Mastery over the entire chain of digital value within your overall strategy.
Recognized expertise in three fields: digital strategy, customer relationships and customer knowledge.
A high service level through adapted and result-geared service provision.
The advantages and innovation of a partner network.
Proven agile methods of governance and production.
The achievement, efficiency and speed guarantees of an agency containing over 400 talents.
The technology watch and advice of our Research and Innovation department.

The Micropole teams undertook behavioral studies linked to multi-channel issues (Web to Store with Click & Collect adoption, especially), predictive modeling (customer value, product desire), within the Customer and Strategic Marketing Management, Customer Knowledge division, as well as performance analyses over all points of contact.

Micropole partners the Nespresso CRM team with the dual objective of increasing customer knowledge (highlighting specific behavior, segmentation…) and finely managing consumption and attrition developments (reporting, analyses, 6 month forecasts ).

After the Grenoble, Saint-Brieuc and Saint-Etienne Chambers of Commerce (CCI), Toulouse also chose Micropole to implement its Ecobiz collaborative platform. This platform aims to favor exchanges and facilitate professional contacts between the different regional enterprises and communities. Micropole, whose know-how in the development of professional social networks is recognized, relied on the Jalios JCMS solution to successfully achieve this project. The Toulouse CCI also entrusted Micropole with the creation of the visual identity of the solution, which was achieved in compliance with the existing graphic charter.

«Our teams implemented a true social network for regional enterprises, developed in line with CCI Toulouse objectives».

Céline Shourick, Manager Micropole Sud-Ouest Agency.

Read the full testimony

With Europcar we have had the opportunity of creating a truly unique user experience! By guiding the internet user in selecting the vehicle most suited to his needs right through to the rental organization, we offer an interface based around an intuitive and user-friendly selection process.

Results: an improved conversion rate, a multi-device site and a 47% increase in hits.

We work totally independently with the most innovating and high-performing vendors on the market.

Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.

In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.

We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...

And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.

Digital experience