The main stake of the Nouvel Observateur is to ‘listen’, understand better and facilitate its entire traditional and digital readership in cross-channel. Micropole implemented the IBM Digital Marketing Optimization solution within the group, which enabled the Nouvel Observateur to know and understand the internet users’ interests, without knowing their identity, while bringing new high value-added services to subscribers. More generally, this enables offering readers the possibility of benefiting from content and customized services in real time.
In the context of the re-engineering of the Greater Lyon traveler service platform, the Micropole teams designed, created and developed applications requiring many features: geolocation, alerts, augmented reality …
Wide, the Micropole digital agency, was chosen by Armatis-Ic, the leading French call center, for the overall re-engineering of its print and web identity. Armatis-lc wished to equip itself with a new identity, consistent with its multi-cultural dimension. Wide took the fundamental values of Armatis-lc as the basis for creating its new image. A print and web graphic charter was established to ensure communication consistency and all the sales tools were then re-engineered, to the total satisfaction of the group.
«This new, younger identity enables the creation of a true brand dynamic, more suited to the new businesses and the determinedly multi-channel positioning of the enterprise»
Aboubaker Maghraoui, Innovation Project Manager at Armatis-lc.
With Europcar we have had the opportunity of creating a truly unique user experience! By guiding the internet user in selecting the vehicle most suited to his needs right through to the rental organization, we offer an interface based around an intuitive and user-friendly selection process.
Results: an improved conversion rate, a multi-device site and a 47% increase in hits.
Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.
In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.
We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...
And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.