Digital Experience

We assist you in your transformation

Digital data and its usage represent true transformation and performance opportunities with regard to new market stakes and marketing management needs:

ROI
Visibility and communication
Sales optimization
Customer relationships and experience
Customer knowledge
Time To Market

With our integrated digital agency Wide, we partner you in your digital transformation and the development of innovative devices.

How can we help you?

We partner your teams by putting experts at your disposal, whose mission is to:

Scope and define your needs
Imagine and design your projects
Orchestrate their implementation
Know your business
Manage your campaigns.

Concretely, we bring you:

Mastery over the entire chain of digital value within your overall strategy.
Recognized expertise in three fields: digital strategy, customer relationships and customer knowledge.
A high service level through adapted and result-geared service provision.
The advantages and innovation of a partner network.
Proven agile methods of governance and production.
The achievement, efficiency and speed guarantees of an agency containing over 400 talents.
The technology watch and advice of our Research and Innovation department.

The APICIL group is one of the leading French groups in complementary health insurance. Micropole implemented the IBM Unica solution to manage cross-channel campaigns which cover both companies (collective complementary retirement and health insurance) and individuals (health, providence and savings). Beyond the development of the email channel, the project has improved the 360° vision of customers and prospects, eased the design and undertaking of marketing campaigns, and given rise to real involvement of sales teams, with flawless CRM integration.

The Customer knowledge team partnered Orange Business Services (OBS) on its strategic operational and marketing issues. Thus we operated on the analysis of profitability and positioning of OBS offers on the Telecom market so as to make recommendations on the pricing and content of new offers under construction. We also operated in the mapping of high risk customers: analysis of profile and identification of risky customers per customer group (professionals, SMEs ….) followed by contact and offer proposal, the goal being to obtain commitment to a new cycle with OBS.

Within the multi-channel management of Gan Assurance, Micropole contributes to refining the customer path analyses (achievement of on-line quotes, impact on transformation, …) the goal being to optimize them for greater sales efficiency (desire scores) and ultimately to give a recurring summary of business, taking the specifics of each portfolio into consideration.

The Micropole teams implemented the digital strategy of Bouygues Télécom.

Thanks to an approach combining marketing and technical savvy, Micropole completely re-engineered the spaces geared to customer relationships, and enabled optimization of customer wins through the creation of a new on-line store.

We work totally independently with the most innovating and high-performing vendors on the market.

Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.

In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.

We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...

And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.

Digital experience