The Customer knowledge team partnered Orange Business Services (OBS) on its strategic operational and marketing issues. Thus we operated on the analysis of profitability and positioning of OBS offers on the Telecom market so as to make recommendations on the pricing and content of new offers under construction. We also operated in the mapping of high risk customers: analysis of profile and identification of risky customers per customer group (professionals, SMEs ….) followed by contact and offer proposal, the goal being to obtain commitment to a new cycle with OBS.
The Club Med called on Micropole to re-engineer its web sites over 33 countries. This leader in all-inclusive holidays wished to perfect its e-commerce strategy through a new 10 lanuage website. The project, based on the 8.2 release of the BroadVision platform, enabled 10% growth in Internet sales, an upturn both in the average shopping cart and in loyalty rates as well as optimization of brand promotion on the web.
«We have now worked for over 8 years with the Micropole teams. What we appreciate most of all is their total commitment to supporting us. Their service provision is excellent, both on a technical and a relational level».
Cyril CASENAVE, Internet and Development domain Manager, Club Med IS management
Wide, the Micropole digital agency, partnered the French cosmetic-textile laboratory Skin’Up in the launch of the So’Slim brand: 2013 innovation in the field of cosmetic lingerie. On the strength of its solid knowledge of the cosmetic sector, WIDE worked on the identity creation of So’Slim. The partnering assignment was end-to-end: logo, packaging, presentation brochures, press advertisements for the world-wide launch and design of the So’Slim product internet site.
«We chose the WIDE agency, creative and innovating, for its full knowledge of the sector and for its expertise. Through their grasp of branding, the WIDE teams challenged us and helped us to perfect our communication. With an up-to-date touch suited to the target, we succeeded in making the product as attractive as it is efficacious»
Sophie Beaugé-Duguet, President of Skin’Up
Micropole operated in a consulting capacity on the digital strategy definition of APCE. The Micropole teams worked on the identification of new high value-added services which enabled strengthening the revenue generation of the Agence pour la Création d’Entreprise offer, and also on the definition of target customers, of tools geared to supporting the offers and services and lastly on the production of the Business Plan.
Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.
In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.
We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...
And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.