The Micropole teams undertook behavioral studies linked to multi-channel issues (Web to Store with Click & Collect adoption, especially), predictive modeling (customer value, product desire), within the Customer and Strategic Marketing Management, Customer Knowledge division, as well as performance analyses over all points of contact.
Micropole partners the Nespresso CRM team with the dual objective of increasing customer knowledge (highlighting specific behavior, segmentation…) and finely managing consumption and attrition developments (reporting, analyses, 6 month forecasts ).
After the Grenoble, Saint-Brieuc and Saint-Etienne Chambers of Commerce (CCI), Toulouse also chose Micropole to implement its Ecobiz collaborative platform. This platform aims to favor exchanges and facilitate professional contacts between the different regional enterprises and communities. Micropole, whose know-how in the development of professional social networks is recognized, relied on the Jalios JCMS solution to successfully achieve this project. The Toulouse CCI also entrusted Micropole with the creation of the visual identity of the solution, which was achieved in compliance with the existing graphic charter.
«Our teams implemented a true social network for regional enterprises, developed in line with CCI Toulouse objectives».
Céline Shourick, Manager Micropole Sud-Ouest Agency.
With Europcar we have had the opportunity of creating a truly unique user experience! By guiding the internet user in selecting the vehicle most suited to his needs right through to the rental organization, we offer an interface based around an intuitive and user-friendly selection process.
Results: an improved conversion rate, a multi-device site and a 47% increase in hits.
Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.
In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.
We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...
And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.