Sanit-Gobain GLASSOLUTIONS France transforms and markets a wide range of windows, from new construction to renovation, for both outside and inside applications. With the aim of improving its sales efficiency, Micropole implemented the CRM Update solution in Web mode and on IPad. This solution, now used by the 400 strong sales team, enables sharing customer repositories and facilitates the generation of sales leads, appointment making and quote follow-up.
The Micropole teams undertook behavioral studies linked to multi-channel issues (Web to Store with Click & Collect adoption, especially), predictive modeling (customer value, product desire), within the Customer and Strategic Marketing Management, Customer Knowledge division, as well as performance analyses over all points of contact.
Wide, the Micropole digital agency, was chosen by Armatis-Ic, the leading French call center, for the overall re-engineering of its print and web identity. Armatis-lc wished to equip itself with a new identity, consistent with its multi-cultural dimension. Wide took the fundamental values of Armatis-lc as the basis for creating its new image. A print and web graphic charter was established to ensure communication consistency and all the sales tools were then re-engineered, to the total satisfaction of the group.
«This new, younger identity enables the creation of a true brand dynamic, more suited to the new businesses and the determinedly multi-channel positioning of the enterprise»
Aboubaker Maghraoui, Innovation Project Manager at Armatis-lc.
Wide, the Micropole digital agency, partnered the New Look Group in the creation and implementation of an unprecedented event, the New Look University Tour. Wide advised the brand to seek out young people in their academic establishments to propose competitions, reductions and one-off events in collaboration with the students’ offices, basing these actions on innovative technologies (QR codes, social media channels, iPad terminals…).
«It’s an ambitious project necessitating real teamwork, and event which will be remembered and enhance New Look », comments Marie Dupin Marketing Manager of New Look International. For this, Wide implemented a true 360 device by creating the visual identity for the event and transposing it over many supports including on digital channels.
Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.
In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.
We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...
And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.