Digital experience

The Micropole teams undertook behavioral studies linked to multi-channel issues (Web to Store with Click & Collect adoption, especially), predictive modeling (customer value, product desire), within the Customer and Strategic Marketing Management, Customer Knowledge division, as well as performance analyses over all points of contact.

The Club Med called on Micropole to re-engineer its web sites over 33 countries. This leader in all-inclusive holidays wished to perfect its e-commerce strategy through a new 10 lanuage website. The project, based on the 8.2 release of the BroadVision platform, enabled 10% growth in Internet sales, an upturn  both in the average shopping cart and in loyalty rates as well as optimization of brand promotion on the web.

«We have now worked for over 8 years with the Micropole teams. What we appreciate most of all is their total commitment to supporting us. Their service provision is excellent, both on a technical and a relational level».

Cyril CASENAVE, Internet and Development domain Manager, Club Med IS management

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Wide, the Micropole digital agency, partnered the French cosmetic-textile laboratory Skin’Up in the launch of the So’Slim brand: 2013 innovation in the field of cosmetic lingerie. On the strength of its solid knowledge of the cosmetic sector, WIDE worked on the identity creation of So’Slim. The partnering assignment was end-to-end: logo, packaging, presentation brochures, press advertisements for the world-wide launch and design of the So’Slim product internet site.

«We chose the WIDE agency, creative and innovating, for its full knowledge of the sector and for its expertise. Through their grasp of branding, the WIDE teams challenged us and helped us to perfect our communication. With an up-to-date touch suited to the target, we succeeded in making the product as attractive as it is efficacious»

Sophie Beaugé-Duguet, President of Skin’Up

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Wide, the Micropole digital agency, partnered the New Look Group in the creation and implementation of an unprecedented event, the New Look University Tour. Wide advised the brand to seek out young people in their academic establishments to propose competitions, reductions and one-off events in collaboration with the students’ offices, basing these actions on innovative technologies (QR codes,  social media channels, iPad terminals…).

«It’s an ambitious project necessitating real teamwork, and event which will be remembered and enhance New Look », comments Marie Dupin Marketing Manager of New Look International. For this, Wide implemented a true 360 device by creating the visual identity for the event and transposing it over many supports including on digital channels.

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