The APICIL group is one of the leading French groups in complementary health insurance. Micropole implemented the IBM Unica solution to manage cross-channel campaigns which cover both companies (collective complementary retirement and health insurance) and individuals (health, providence and savings). Beyond the development of the email channel, the project has improved the 360° vision of customers and prospects, eased the design and undertaking of marketing campaigns, and given rise to real involvement of sales teams, with flawless CRM integration.
Micropole partnered the Française des Jeux on its Data Mining project, as well as on SAS solution based customer knowledge.
Wide, the Micropole digital agency, partnered Franfinance, a Société Générale subsidiary, in the definition and implementation of its digital strategy. The brand goal generation and hit acquisition is embodied both by the creation of a web site enabling Franfinance to diversify its offers and by a new e-marketing strategy (mailing, landing pages).
«Wide convinced us through their precise and total understanding of our needs, as well as through their technical mastery. »
Élizabeth MARLE-LANOT, Directrice Marketing et développement de FRANFINANCE.
Wide, the Micropole digital agency, was chosen by Armatis-Ic, the leading French call center, for the overall re-engineering of its print and web identity. Armatis-lc wished to equip itself with a new identity, consistent with its multi-cultural dimension. Wide took the fundamental values of Armatis-lc as the basis for creating its new image. A print and web graphic charter was established to ensure communication consistency and all the sales tools were then re-engineered, to the total satisfaction of the group.
«This new, younger identity enables the creation of a true brand dynamic, more suited to the new businesses and the determinedly multi-channel positioning of the enterprise»
Aboubaker Maghraoui, Innovation Project Manager at Armatis-lc.
Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.
In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.
We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...
And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.