The Micropole teams undertook behavioral studies linked to multi-channel issues (Web to Store with Click & Collect adoption, especially), predictive modeling (customer value, product desire), within the Customer and Strategic Marketing Management, Customer Knowledge division, as well as performance analyses over all points of contact.
Within the multi-channel management of Gan Assurance, Micropole contributes to refining the customer path analyses (achievement of on-line quotes, impact on transformation, …) the goal being to optimize them for greater sales efficiency (desire scores) and ultimately to give a recurring summary of business, taking the specifics of each portfolio into consideration.
Wide, the Micropole digital agency, partnered the French cosmetic-textile laboratory Skin’Up in the launch of the So’Slim brand: 2013 innovation in the field of cosmetic lingerie. On the strength of its solid knowledge of the cosmetic sector, WIDE worked on the identity creation of So’Slim. The partnering assignment was end-to-end: logo, packaging, presentation brochures, press advertisements for the world-wide launch and design of the So’Slim product internet site.
«We chose the WIDE agency, creative and innovating, for its full knowledge of the sector and for its expertise. Through their grasp of branding, the WIDE teams challenged us and helped us to perfect our communication. With an up-to-date touch suited to the target, we succeeded in making the product as attractive as it is efficacious»
Sophie Beaugé-Duguet, President of Skin’Up
With Europcar we have had the opportunity of creating a truly unique user experience! By guiding the internet user in selecting the vehicle most suited to his needs right through to the rental organization, we offer an interface based around an intuitive and user-friendly selection process.
Results: an improved conversion rate, a multi-device site and a 47% increase in hits.
Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.
In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.
We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...
And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.