Digital business

Perform through unified e-commerce

Agility at the service of TTM

From design to development, a Time-To-Market and business transformation-geared organisation.

Equipping your teams

Make the right digital tools available to your teams to facilitate their data utilization.

People AND Data centric

One-to-one and one-to-many journeys thanks to data and user research.

Digitalising the supply chain

From design to point of sale. Tracking, monitoring and informing in real time definitely leads to  better sales.

Mass marketing or customization, sacrificed on the altar of regulation

With evolving GDPR regulations, we see beyond personalisation and loyalty, we have committed our innovation work to ways of acting on the natural recommendations of satisfied customers who will become brand ambassadors. Although we often talk about UX and the customer journey as a lever for satisfaction, this is no longer enough. Satisfaction is increasingly based on the quality of wider processes, with logistics and customer service contact. The sense of customer service is making a comeback and the human aspect is once again being taken into account .

Micropole Data Cloud and Digital Transformation consultancy
Data as an aggregate of an omnichannel journey
E-commerce platform/services, Mobile app, Digital, in-store, 'glocal' influence & supply chain issues
Jerome Malzac Micropole Innovation

When one-to-one or one-to-many will replace B2B and B2C

Our teams are committed to this challenge, one that puts the human being at the centre, that of word of mouth. Because if marketing automation and inbound data are mature and constrained by regulations, if targeting customers is made more complicated, then it is advisable to move on to appropriate mechanisms: this is the true stake of recommendation engines, whether one-to-one or one- to-many.

- Jerôme Malzac
Chief Innovation Officer

Use cases

Customer Centric First
Whatever the term, Phygital, ROPO, Omnichannel..., the consumer wants to be perceived as unique in all his interactions with brands.

ARE YOU DATA FLUENT?
Micropole Data Cloud and Digital Transformation consultancy