Study Data culture in the enterprise: aligning strategic vision and day-to-day reality
Move from a technological approach to data to a genuine cultural transformation.
An exclusive overview of data practices and the strategic areas that create value.
How can we align the strategic vision of senior executives and the day-to-day reality of employees, so that a genuine data culture emerges? That's the question Micropole & OpinionWay asked themselves in this survey of two complementary populations: executives, for the strategic vision, and employees, for the operational vision.
- A unique comparative analysis
- Exclusive insights
- Actionable recommendations
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From a strategic approach to Data to a cultural transformation
In a world where data has become the lifeblood of performance, companies face a major challenge: moving from a technological approach to data to a genuine cultural transformation.
To address this issue, Micropole and OpinionWay launched the Data Culture in Business survey, interviewing two complementary populations: executives, who are the guarantors of strategic vision, and employees, who are involved in operational implementation. This dual approach highlights the convergences and divergences in the perception and use of data, as well as the challenges to be met in order to collectively commit the company to this cultural transformation.
We set out to understand how companies can overcome technological, organizational and human obstacles to create an effective and sustainable use of data.
Discover the current state of practices and aspirations around data, while identifying the strategic axes to turn it into a lever for value creation.
Key points of the study
1. A shared strategic vision
The opinions of managers and employees converge on the highly strategic challenge represented by the use of data.
of managers and 83% of employees consider that data is at the heart of the company's strategic challenges.
Source: Culture Data l Micropole OpinionWay survey
of managers and 75% of employees believe that the use of data has changed their company's activities.
Source: Culture Data l Micropole OpinionWay survey
Go a step further and discover in the survey what aspects managers and employees think the use of data has changed their business.
2. A mismatch between management choices and employee expectations
of employees say they don't know whether budgets are allocated to the use of data within their company.
Source: Culture Data l Micropole OpinionWay survey
of managers consider that encouraging employees to use data is complicated, while 31% of employees think that their company is not doing enough to spread a data culture.
Source: Culture Data l Micropole OpinionWay survey
of employees cite a lack of knowledge and training as a major obstacle, and 31% cite the difficulty of being supported in this transformation.
Source: Culture Data l Micropole OpinionWay survey
Find out more about the obstacles and actions taken to encourage employees to use data in the study.
3. Governance struggling to take root
of managers have set up a committee to manage data issues, and a third of employees are unable to decide whether to set up a dedicated committee.
Source: Culture Data l Micropole OpinionWay survey
When a committee has been set up, its members come from a wide range of backgrounds, although IT security and CEO are still in the majority.
Conversely, when a committee has not been defined, we find a smaller variety of profiles.
These divergences highlight the need to rethink engagement mechanisms by placing employees at the heart of transformation initiatives.
What the study teaches us
This survey underlines the fact that a data culture can only take root over the long term if managers and employees are pulling in the same direction. Three strategic axes stand out:
- Strengthen internal communication to better align vision and practices.
- Invest in training and tools to promote data appropriation at all levels.
- Establish participative governance to ensure trust and efficiency in data use.
Why download the study?
- A unique comparative analysis: discover how managers and employees perceive data culture and identify points of convergence and divergence to adjust your strategies
- Exclusive insights: access data and analysis to understand current trends and anticipate future developments
- Actionable recommendations: The study proposes concrete levers to initiate or accelerate your cultural transformation around data.
Discover the study now
to identify current obstacles, find solutions and accelerate your digital transformation thanks to the power of data.
Want to go further?
Discover the white paper based on the study
Take inspiration from inspiring practices and testimonials from people who have lived through these transformations, and get the keys to successful data acculturation in your own organization.
Discover exclusive interviews with major players
How Covéa steers its data strategy through a co-construction approach
How Groupe BPCE created a federated data governance system tailored to the needs of its employees
How FM Logistic made Data a strategic asset to accelerate its transformation
How Mr.Bricolage united employees, suppliers and members around a common project
How Sodexo implemented a solid data strategy focused on business autonomy
How BNP Paribas maximizes the benefits of AI by promoting acculturation to Data
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