A new approach that is transforming the way we think about and deal with data issues
Levallois-Perret, February 6, 2020. Micropole, an international consulting and technology group specializing in Data & Digital Experience, is launching Data Thinking, a new approach that radically transforms the way companies think about and deal with data issues.
While all companies have data transformation projects, few have projects that are ongoing and sustainable within their organisation. While 29% of companies believe that they are in a position to succeed in their " data driven " transformation, 74% aspire to it*. However, the flood of data continues to accelerate.
Succeeding in the data driven transformation challenge
Data, when well used, is a real asset for the company. It is by considering it across the whole organisation that it will generate the most value. With its Data Thinking approach, Micropole untangles the data problems encountered in the various business and IT projects and structures the data transformation of companies. Reconciling the short and long term to meet users' needs, this operational and strategic approach has many advantages:
The definition of a global vision
Optimum responsiveness, leading to greater satisfaction on the part of the data user
The ability to bring together all the necessary and relevant skills (customer, data, marketing, R&D, prototypist, etc.) within short deadlines
The rapid implementation of projects to test the result and obtain feedback
Progress and make the company smarter and more efficient in its use of data by learning from mistakes
A cross-cutting approach by use case
The main challenge we face is how data is used, and how it is considered across the board within companies. If we look at the characteristics of transformation projects " data driven "that have succeeded in delivering value, we see that the majority of projects have been thought through, guided and implemented via a use case approach.
"The data project cannot be a simple succession of projects, whether in reporting, business intelligence, data visualization, artificial intelligence or machine learning. It's an ongoing investment that constantly creates a little more wealth, which we need to capitalize on with creativity, rigor and perseverance," explains Christian Poyau, Chairman and CEO of Groupe Micropole.
A holistic view of the data issue
Based on techniques borrowed from Design Thinking and applied to the various fields of data(Data Science, Data Governance, etc.), Data Thinking provides a holistic vision of data issues. Data users and business issues are at the heart of this approach, which is structured in five stages to solve complex problems. Thanks to collective intelligence, companies will be able to build up and enhance their data assets, gradually and sustainably, making their organization data-smart.
