Data Thinking

Thinking differently about Data by integrating the innovation techniques of Design Thinking

Transforming through Data is a business and cultural change that requires thinking, together, about the technical and business strategy dimensions. Based on our historical experience in Data and our experts at the cutting edge of technology, we have designed a Data Thinking© method, to carry out a strategy " data driven " through a global approach: business, organizational and technical.

Data Thinking© allows us to think about the future, to identify emerging technologies and uses and to stimulate collective intelligence and creativity through co-construction methods. This method provides a holistic vision of the Data issue, using techniques borrowed from Design Thinking and applied to the various Data fields (Data Science, Data Governance, etc.).

It puts Data users and business issues at the heart of the solution to complex problems thanks to collective intelligence.


Define and rethink the problem by adopting new perspectives and framing it to have a shared understanding of all parties.


To imagine and generate ideas using ideation techniques and a library of customer cases capitalizing on our expertise on the entire Data value chain.


Facilitate the selection and prioritization process of the solution with visual tools, storytelling, ... in order to invent with our customers, the use cases of tomorrow that will allow them to stay ahead of the game.


Experiment the chosen solution scenario using agile methods (MVP, POC, Test & learn, ...). Our technological mastery allows us to prototype and bring Data use cases to life.


Industrialize and deploy the solution (technical, organizational, methodological...) that meets the business challenges and the problems of the Data users.

In addition to generating and supporting change among the various teams, this cross-functional approach allows the company to break down silos, to unite around the company's Data challenges, to build a long-term roadmap, while meeting short-term business needs, and to democratize the uses of Data.

Group 81
Unite around Data issues
of your company by democratizing the uses of Data and by empowering the business.
Group 81
Generate and lead change
to different populations through a new Data culture.

Alliance of design thinking and our Data expertise to help in the ideation of use cases, in the democratization of Data by having an approach of Data by the uses.

- Muriel Huriot
Director of Transformation and Customer Experience, Founder & Director BU Data Thinking
Micropole Data Cloud and Digital Transformation consultancy