The Open Ground
The Openground is the concrete embodiment of a strategy that invites customers to experience the uses of tomorrow. It is a new place where we think today to write tomorrow, promote new inventions, create new possibilities.
70m2
technological and creative space
62
completed projects
6
partnerships
The embodiment of an Open Innovation strategy
A tailor-made experience
Partners of the Open Ground
Creator of 3D experiences for the retail industry.
Augmented reality to engage trade marketing campaigns. From merchandising simulation to the transformation of a purchase act into an immersive virtual reality experience, RetailVR offers a platform of unique 3D experiences.
The digital future for the physical store
Panasonic Business, has developed solutions to help brands and retailers overcome the challenges they face at the point of sale. It provides applications to optimize and automate in-store operations to reduce fixed inventory and labor costs, and develop an omnichannel ecosystem that will change the game in terms of operational and commercial efficiency.
Using Voice to Make Technology Disappear
Snips is a fully customizable end-to-end embedded speech recognition platform for connected devices. Snips provides OEFs (Original Equipment Manufacturers) with robust natural language speech solutions that run on and off devices without sacrificing their brand identity, performance or user data.
Emotional recognition
Datakalab is a Brain Tech startup that measures consumer emotions using tools from neuroscience and artificial intelligence solutions. Its ambition is to optimize customer knowledge and feed transformation and innovation strategies, on all brand touch points: advertising, social networks, websites, events, in-store customer experience.
Holographic content
HYPERVSN develops 3D holographic system technologies offering an immersive experience to customers. It is a way to promote your products in an innovative and disruptive way.
Connected objects
ARROW is a global distributor of hardware, software and services for the IT industry. Its Arrow Components branch groups together a range of products and services that allow the Micropole Group to consider Arrow as a unique partner in the design, architecture, component selection, implementation and maintenance of systems based on connected objects. Arrow demonstrates, in the Openground, the capabilities of multi-sensors in a reduced format, whose control via the cloud allows visual monitoring in real time.
a technological and creative space dedicated to innovation
62 projects completed - 6 partnerships
My main mission is to support our clients and employees in the field of innovation
I do a lot of monitoring and exploration of technologies and startups. My objective is to detect and anticipate trends and developments that we need to learn about or explore in order to support our clients. I participate in sharing and disseminating our know-how within the Group and externally, to improve Micropole's visibility in our market, and in the pre-sales and implementation phases to incorporate innovation in our various projects."
