On September 30 in Geneva, Micropole, a Talan company, was honored at the first edition of the Cas d'Or AI Marketing & Innovation awards. The company won the Innovation Prize, alongside INITIO Parfums Privés, for the Feel Lab project.
These awards salute an innovative approach that puts artificial intelligence and data at the service of emotion, at the heart of a rethought customer experience for Luxury & Beauty Retail.
Feel'Tech: artificial intelligence for the sensory experience
Developed by the Hi'Tech Luxury BU, headed by Marion Scala, and piloted by Sophie Cadoum (Senior Digital In-Store Consultant within Hi'Tech Luxury) for creation and deployment at INITIO Parfums Privés, Feel'Tech is a technology capable of measuring emotions in real time from brain activity (EEG), analyzed by an artificial intelligence algorithm.
Deployed as part of the Feel Lab project at INITIO Parfums Privés, this solution helps teams understand customers' emotional reactions to create more personalized, immersive experiences.
Designed for the demands of the luxury goods industry, Feel'Tech combines scalability, precision, data control and ease of use. It illustrates the ability of Micropole, a Talan company, to combine technological innovation with a detailed understanding of customer behavior.
Expertise at the service of Luxury Retail
Through its Hi'Tech Luxury program, Micropole, a Talan company, supports luxury and beauty houses in their digital transformation, in France and Switzerland.
From strategic consulting to operational implementation, our teams mobilize their expertise in AI, data and customer experience to create systems adapted to the challenges of the sector.
This Cas d'Or recognizes the relevance of this approach, where innovation becomes a concrete lever for improving the customer experience in luxury retail.
