Or when AI transforms emotions into works of art...
On the occasion of the Summit for Action on AI and as part of an event organized by Convergence and Institut Montaigne, Micropole, an international consulting group specializing in business transformation through Data, unveiled its groundbreaking innovation combining EEG technology, artificial intelligence and real-time artistic creation. The result of the Hi'Tech Luxury digital innovation program, dedicated to Luxury and Beauty brands, this breakthrough illustrates Micropole's ambition to imagine, co-construct and deploy innovative solutions that meet the challenges of these exceptional sectors. This innovation is based on Feel'Tech, a pioneering technology and one of the program's major successes, which pushes back the boundaries of sensory and emotional experience.
Called " A Journey of Trust Painted by AI ", this immersive installation was unveiled at the exclusive NEO612 evening at Philantrolab on February 10.
The experience invites participants to project themselves into 2035 and imagine their future with AI, exploring their relationship with new technologies and the trust they place in them. Their feelings are then materialized in the form of an emotional portrait, illustrating their vision of the future through a unique fusion of colors and emotions.
This digital work, at the crossroads of generative art and technological innovation, embodies the growing dialogue between the worlds of art and luxury. Developed within the Hi'Tech Luxury program, an initiative dedicated to technological advances in the luxury and beauty sectors, Feel'Tech pushes back the boundaries of the customer experience by offering a sensorial and ultra-personalized approach.
Feel'Tech innovation
The result of in-depth exploration of the state of mindfulness, Feel'Tech visualizes a person's emotions linked to the five senses. Through its sensors, the EEG headset measures 1200 data/sec and enables real-time analysis of the positive emotions felt when one or more senses are stimulated. The results are often associated with Prousts' Madeleines. Feel'Tech, a real tool to help you make the right choices, is revolutionizing the customer experience.
The installation is based on three technological pillars:
- Real-time capture of emotions via a state-of-the-art EEG headset
- Emotional, personalized visualization thanks to generative artificial intelligence
- A unique artistic portrait, combining color and emotion, projected onto a high-definition screen
By offering participants a personalized digital work of art, this experience extends the sensory immersion well beyond the event itself. A concept that finds a particular echo in the luxury sector, where the quest for exclusivity and emotion is essential. Through this installation, AI becomes a new creative tool, capable of capturing the invisible and transforming it into a unique work of art, in the image of each individual.
Participants left with a personalized digital artwork of their experience, extending this sensory immersion beyond the event.
For Marion Scala, Head of Luxury & Beauty Consulting at Micropole: " With Micropole, we are exploring the potential of emerging technologies to reinvent the emotional and sensory experience in the Luxury and Beauty worlds. This initiative is in line with the reflections of the Summit for Action on AI and demonstrates how artificial intelligence, combined with neuroscience, can open up new perspectives in the interpretation of emotions and artistic creation ".
