Hi'Tech Luxury,
a consulting service for the luxury industry
When digital innovation enhances the customer experience.
At Micropole, a Talan Company, we support luxury and beauty brands in their transformation by placing the customer experience at the heart of innovation.
Our strength: combining strategic and operational consulting, business expertise, technology and data to create premium, differentiating experiences.
ABOUT US
Who we are
A hybrid team (business + tech), agile and international (14 agencies, 6 countries).
A unique ecosystem of partners, start-ups and emerging technologies.
Luxury & Beauty
Your challenges
- Lack of time or resources for your digital & retail projects
- Need for specialized, hybrid expertise (business & technology consulting)
- A desire to transform the customer experience while respecting your DNA
- Difficulty moving from ideation to operational implementation
Our mission
- Providing the right skills at the right time
- Providing you with immediate, tailored operational support
- Providing business & technology experts
- Enabling you to gain in efficiency, peace of mind and differentiation
Our 5 STARS offers
Designing immersive, phygital in-store experiences
Tailor-made deciphering of the most inspiring Retail Tech trends and activations
Agile and operational management of your strategic projects
Connections with the most promising start-ups, from ideation to deployment
Exclusive solution by Micropole that measures emotions in real time via EEG to enrich the customer experience
Case studies
Find out how we transform technological innovation into levers of performance and unique experiences, by accompanying international brands and leaders in their strategic and operational challenges.
Feel'Tech
Between AI, EEG & emotional experience: +30% sales on a product category thanks to enriched and differentiating clienteling.
Connected store
For a Maison Horlogère: smart mirrors, omnichannel CRM, immersive experience.
ChatGPT-type internal AI
For a world leader in flavors and fragrances: 4,300 active users in 2 months, 150,000 requests generated.
Virtual measurement tool
For a Maison de Haute Horlogerie, we developed a virtual wrist measurement tool: massive reduction in product returns.
Why Hi'Tech Luxury?
Thanks to our proven Business & Industry Consulting methodology, published in Marion Scala's book L'innovation digitale au service de votre marque , we support our customers with a global approach, from strategic consulting to creative and technological execution.
Our expertise is renowned worldwide, working alongside some of the world's leading brands.
Supported by inspiring, strategic consultants, our approach is regularly enriched by recognized initiatives such as Retail Tech Talks, Trendbooks and Discovery Tours at major retail trade shows.
Technology should never be an end in itself, but a means to an end. When you put your mind to it, technology works wonders.
After more than 10 years in corporate innovation, I have developed a method and tools to support Luxury & Beauty brands.
I recruit the best profiles to best support you in your innovation projects.
#innovatetogether
Micropole
Contact our Hi'Tech Luxury experts to imagine and deploy tomorrow's customer experience together.
Hi'Tech Luxury Innovation Program Director,
Wide & Micropole
