A leading automotive manufacturer equips its dealers with a consulting assistant
A manufacturer present in 55 countries worldwide, our customer is present in virtually all segments of the passenger car market, including the prestige sports car segment. The brand has been selling over one and a half million vehicles every year for almost a decade.
Issues
When the company called on Micropole's experts, it wanted its dealerships to be supported in their advisory role, by facilitating information on the various options available and clarifying the specific features of electric models, in order to respond effectively to customer expectations.
Solution
The solution implemented by the Micropole teams is an assistant based on an AI trained with all the brand's marketing circulars, sent to the dealerships. The circulars inform dealers of all the changes that can be made to different models (list of available options, price changes, addition and deletion of digital options).
Benefits
Thanks to our Generative AI support, our customer's dealerships were able to accelerate the ramp-up of their electric model teams, ensuring better control of key information. The spread of false information was considerably reduced, enabling more reliable and transparent communication with customers. Finally, the introduction of new processes facilitated and accelerated communication of new offers, guaranteeing optimum responsiveness to market expectations.
