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Heineken and France Boissons are transforming their financial processes.
As part of their digital transformation, Heineken and France Boissons decided to equip themselves with a cross-functional financial management tool. The aim was to create synergies and work more closely together thanks to the Oracle Cloud EPM solution and the support of Micropole.
Context
Heineken France's activity is organised around two strategic divisions: Beer Brewing (Heineken Entreprise) and Beverage Distribution (France Boissons). These two businesses are managed independently, despite the common challenges of pooling knowledge and unifying processes.
On both sides, the tools in place no longer met the market's requirements in terms of agility, responsiveness and capacity to integrate new parameters (changing consumer habits, emerging competitors, etc.).
Some figures :
Heineken
France's leading brewer
3 breweries
72 distribution sites
4,000 employees
France Boisson
2,600+ employees
50,000+ customers (restaurants, hotels, key accounts)
6,500+ beverage references
Issues
The challenge was a major one: indeed, the aim was to be able to collectively pilot financial processes through a tool capable of covering different business perimeters depending on the division, and thus carry out more effective performance management. Following a call for tenders, the choice was made in the summer of 2018 for Oracle Cloud EPM, a solution already deployed at Heineken Spain and on which feedback was very positive.
Methods and Solutions
At France Boissons, all simulations were carried out in Excel - the previous solution being used solely as a data storage and reporting tool.
For their part, Heineken's management control teams wanted to open up access to the solution to as many internal players as possible, and gain better control over business processes. This ambition could not be met by the existing infrastructure, which was obsolete and impossible to update.
The Oracle EPM Cloud solution meets the specific requirements of both teams. It enables :
On the Heineken side:
- Cover the entire product portfolio by monitoring marketing expenses by brand and market, and integrate the marketing team into the budgeting process
- Monitor Heineken France's income statements (PnL) and feed the Group's tool
- Manage and analyze sales activity, by product and market
- Manage the impact of volume/price/brand... effects on sales activity.
- To have a finer vision of the profitability of the national brands via an allocation of the logistic costs
- To better follow the PnL France Boissons and to create multiple synergies with Heineken
Benefits
Among the main benefits welcomed by the management controllers, the savings in calculation and analysis time have proved to be considerable, particularly in the context of macro simulations. "The automatic and daily loading of data into the tool also facilitates reporting and promotes better productivity for business controllers," states Yoann Lecomte. A major advantage associated with "a finer granularity of analysis that allows us to identify our clients with lower profitability and to refine our ROI calculation", adds Emmanuel Borne.
As a result, Heineken is already planning to integrate a greater number of business lines into the tool, starting with its sales teams, and to develop interactions with management control. At the same time, France Boissons is considering a rolling forecast mode. These two projects are still being carried out in partnership with Micropole and with the Oracle Cloud EPM solution.
The Project
2
YEARS OF PROJECT
Within the two entities
10
YEARS OF EXPERIENCE
Partnering of an experienced project manager
4
Consultants
Per perimeter, variable according to the period
1
Brewer of France
France Boisson has over 50,000 customers
Teamwork
"The success of this project is based on a real collaborative effort between all the stakeholders: the IT department, the business lines and the Micropole teams. We were thus able to achieve our 2020 budget in collaboration with the Marketing teams."
