With the emergence of digital innovations impacting our society and profoundly transforming the behavior of an increasingly versatile customer base, all business sectors are being shaken up, and the banking sector is no exception! This digital revolution, embodied by the arrival of an ever-growing number of new players (neobanks, fintechs, etc.), is forcing banks to transform their practices and habits by opening up to the outside world, unbundling services and adopting a datadriven approach to gain a 360° view of their customers in order to ...
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