Hi'Tech Luxury by Micropole
Our new innovation support offer is aimed at Luxury & Beauty brands.
From strategy to operations, our experts are there to support you in all your innovation projects.
#IA #Web3 #NFT #Blockchain #Metavers #ARVR #3D #DigitalInstore #RetailExperience #Beauty&LuxuryTech
Our STARS offers
Implementation of a consultant to support project management with your teams.
Move from dream to reality: we're co-constructing tomorrow's in-store customer experience.
Providing the latest retail tech & Gen AI trends to enhance the in-store customer experience.
Identification & design of use cases to create synergies between La Maison and startups in your ecosystem.
Put you in touch with start-ups who can meet your needs and support your project.
Our support proposals
- Tech watch: scouting for technological solutions / startup
- Framing and design of omnichannel experiences around new technologies: Apple Vision pro, AR/VR headsets, metaverse, Web3, blockchain
- Project management
- Masterclasses, workshops & development of projects specific to business needs
- Workshops from dream to reality "Store of the Future", Book of trends
- THOSE
- NRF
- Viva Tech
Our mission
We have chosen to place the customer experience and new technologies at the heart of the Hi'Tech Luxury program strategy.
The aim of digital innovation is to enrich and optimize the customer experience through new technologies, in all areas of brand expression, whether by transforming or enriching customer journeys (offline and online), or in new emerging areas such as metaversels.
Our Hi'Tech Luxury program is aimed at luxury and beauty brands, supporting them in their digital transformation through new customer experiences. Our scope of intervention is 360 and our vision is omnichannel. This program is in line with Micropole's DNA, one of whose fundamental pillars is innovation.
We can intervene at every major stage of transformation and project management: transformation, ideation, maturation, development, market launch, industrialization.
Our experts are all innovators with a passion for new technologies.
This is the growth the luxury sector is expected to record between now and 2030, stimulated by the emergence of new technologies in the customer experience.
Source: Bain & Company study
The 3 pillars of Hi'Tech Luxury
Thanks to a 3-pillar structure, the program covers all the needs that a brand may encounter when it wishes to innovate.
Team of Technology and Innovation Experts
Our team of Luxury & Beauty consultants is made up of passionate experts in AI, Web3, NFT, Blockchain, Metavers, AR/VR, 3D, Digital In-store, Beauty and Luxury Tech. They are involved at every stage, from strategy to the implementation of new solutions. We can also draw up a relevant innovation roadmap, based on your global strategy and internal resources.
Open Innovation under the sign of Storytelling
In addition to technology watch, each year we select start-ups to join our program and meet our customers. Our role as gas pedal lies mainly in building a strong storytelling around each technology. Each brand has its own story, and we co-construct it with the start-up, infusing emotion and meaning with cutting-edge technologies. We also carry out scouting missions for our customers.
Spin-off: In-house Solutions for New Customer Experiences by Micropole
We identify technologies from sectors sometimes far removed from luxury and beauty, and then adapt them partially or totally. For example, our in-house solution based on EEG headset technology enables us to visualize a person's emotions when a sense is stimulated.
Technology should never be an end in itself, but a means to an end. When you put your mind to it, technology works wonders.
After more than 10 years in corporate innovation, I have developed a method and tools to support Luxury & Beauty brands.
I recruit the best profiles to best support you in your innovation projects.
#innovatetogether
Micropole
To find out more about our Hi'Tech Luxury innovation program or to make an appointment with our experts, contact us!
Hi'Tech Luxury Innovation Program Director,
Wide & Micropole
