Hi'Tech Luxury by Micropole
Our new innovation support offer is aimed at Luxury & Beauty brands.
From strategy to operations, our experts are there to support you in all your innovation projects.
#IA #Web3 #NFT #Blockchain #Metavers #ARVR #3D #DigitalInstore #RetailExperience #Beauty&LuxuryTech
Our STARS offers
From strategy to operations, our Luxury & Beauty consultants, experts in technology and innovation, are available to support you in your innovation projects.
Involvement in one, several or all stages of an innovation project: transformation, ideation, maturation, development, market launch, industrialization.
Masterclasses, workshops and a full 4-month program to support all your employees in using artificial intelligence tools.
Our support proposals
- Tech watch: scouting for technological solutions / startup
- Framing and design of omnichannel experiences around new technologies: Apple Vision pro, AR/VR headsets, metaverse, Web3, blockchain
- Project management
- Masterclasses, workshops & development of projects specific to business needs
- THOSE
- NRF
- Viva Tech
Our mission
We have chosen to place the customer experience and new technologies at the heart of the Hi'Tech Luxury program strategy.
The aim of digital innovation is to enrich and optimize the customer experience through new technologies, in all areas of brand expression, whether by transforming or enriching customer journeys (offline and online), or in new emerging areas such as metaversels.
Our Hi'Tech Luxury program is aimed at luxury and beauty brands, supporting them in their digital transformation through new customer experiences. Our scope of intervention is 360 and our vision is omnichannel. This program is in line with Micropole's DNA, one of whose fundamental pillars is innovation.
We can intervene at every major stage of transformation and project management: transformation, ideation, maturation, development, market launch, industrialization.
Our experts are all innovators with a passion for new technologies.
This is the growth the luxury sector is expected to record between now and 2030, stimulated by the emergence of new technologies in the customer experience.
Source: Bain & Company study
The 3 pillars of Hi'Tech Luxury
Thanks to a 3-pillar structure, the program covers all the needs that a brand may encounter when it wishes to innovate.
A team of Luxury & Beauty consultants who are experts in technology and innovation
We have a cluster of experts in AI, Web3, NFTs, Blockchain, Metaverse, AR/VR, 3D, Digital In-store, Beauty and Luxury Tech' and more generally in Digital Innovation, who intervene from the strategic part, to project development to the implementation of new solutions.
They can also support the brand in building a relevant innovation roadmap, based on its overall strategy and internal resources and constraints.
Storytelling for Open Innovation
In addition to our ongoing technology watch, we select around ten start-ups each year to join our program and meet some of our customers. Our role as gas pedal lies mainly in building a strong storytelling around each technology. One Brand: one Story.
Our mission is to co-construct with the start-up a new story for the brand, infusing emotion, adding meaning and positively surprising our customers with cutting-edge technologies.
We also carry out scouting missions for our customers.
Spin-off; In-house solutions for new customer experiences by Micropole
We identify technologies from sectors that are, for the most part, far removed from the world of Luxury and Beauty, and we appropriate them by partially or totally rethinking their use. A case in point is the solution we developed in-house, based on EEG (ElectroEncephaloGraphic) headset technology, which visualizes a person's emotions when a sense is stimulated.
Technology should never be an end in itself, but a means to an end. When you put your mind to it, technology works wonders.
After more than 10 years in corporate innovation, I have developed a method and tools to support Luxury & Beauty brands.
I recruit the best profiles to best support you in your innovation projects.
#innovatetogether
Micropole
To find out more about our Hi'Tech Luxury innovation program or to make an appointment with our experts, contact us!
Hi'Tech Luxury Innovation Program Director,
Wide & Micropole
