Levallois-Perret, April 25, 2023. Micropole, an international consulting group specializing in Data-driven business transformation, announces the appointment of Armelle Descaillot as Director of the French Regions. She joins the French Management Committee and will manage a Business Unit of 250 employees divided between the Centre Est Region and the Grand Ouest Region.
Groupe Micropole has been a major player in digital transformation for over 30 years, supporting its customers in their transformation through the implementation of innovative technologies and the valorization of Data, a strategic asset for companies. Through its 5 regional agencies (Lyon, Nantes, Rennes, Niort and Aix-en-Provence), Groupe Micropole is close to its ecosystem of partners, professional networks and economic development players.
"Benevolence, high standards and excellence are the key words that reflect Micropole's state of mind in the regions. And I'm proud to support the development in the regions of a consulting firm with a unique positioning in the market that relies on Data expertise at the service of Digital."
A graduate of a business school, Armelle Descaillot began her professional career in telecommunications before becoming a consultant in the retail sector for the Stephanois Casino group. She then joined SQLI in Lyon, an international agency specializing in digital experience, where she successively held the positions of sales engineer, sales director, then Wax brand director for the South-East region. In 2017, she founded NIJI's Lyon agency, which she developed over four years. Armelle Descaillot joined Micropole in 2021 and has since successfully managed the Centre-Est Agency. She was able to combine a dynamic sales approach with a thorough understanding of customer issues to boost the development of this important agency. She will now head up the Business Unit comprising the Centre-Est and Grand-Ouest Agencies.
