E-commerce has today become an integral part of the consumer routine. This purchasing mode continues to grow from year to year, faster than traditional commerce, driven by constant enhancements in technologies. Consumption and purchasing modes are thus in permanent change.
Two trends particularly stand out:
How to respond to these trends in the face of this new purchasing behavior? How to address omni-channel issues? Is it even necessary to do so? More concretely, how should you respond to your customer expectations and with what solutions?
Our conviction is that e-commerce is a brick in what we call ‘connected commerce’. It’s with this view that we partner you day-to-day thanks to our marketing, sectorial and technological know-how.
Whatever the strategy, it is important to define its outline and means to confirm the choices which will be made going forwards. Micropole partners and advises you in the definition of this 360° strategy
We guarantee you a choice of adapted solutions, whether it’s a question of a simple e-commerce solution with little connection to the IT system, or a 360°-connected sales platform, with multi-device and multi-channel capability, including processes which range from product, price and customer repositories through to the consideration of communications with the supply chain (returns, refunds, after-sales service, repairs, exchanges …).
Once an e-commerce platform is set up, it is essential for you to be able to manage your business, as much from a technical point of view as a functional, thanks to value-added business indicators through dedicated analysis tools..
Rumor has it that the agility and speed expected by the business teams are not compatible with the robustness and reliability required by an IS manager. At Micropole, we think the opposite! To be able to guarantee the robustness of your applications and processes despite their ongoing changes, we implement automatic ongoing integration, staging, non-regression test, deployment and performance test tools, and this from the get-go.
A sales platform must grow its service offer through its marketing activity. Thanks to the management tools which we make available to you (relevance matrix, Gap Analysis, capacity planning), you will be able to anticipate and grasp your sales platform development.
Whether they be marketing, technical or functional, the teams which manage the e-commerce platform daily must master all the intricacies. Change management is therefore essential. We integrate this aspect to our methodology systematically.
There are many e-commerce solutions, recommendation engines, searchandising solutions, retargeting and affinity merchandising: vendor solutions, Saas or Cloud solutions, Open Source solutions … and each has its advantages and drawbacks.
We work with the leading vendors who offer the best solutions on the market, among which: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change...
We always propose the solutions which are the best suited to customer’s needs, in total independence with respect to the vendors.