Micropole helps you to effectively manage customer data and to implement smooth data handling processes. Our CRM offer rounds out the Group's other areas of expertise : BI (360° vista, analytic CRM, segmentation…), Business Applications (Websites, Web services, technology and e-business portals), ERP (back office link, repositories , pending…).
These may be defined in relation to the CRM acronym :
C - We place a single client and prospect base at your disposal, enhanced and shared by all your staff, to create real customer capital value.
R - a 360° vista of customers enables precise definintion of all corporate staff interaction, covering all contacts through all channels. Collective performance requires going beyond simple customer relationship data to include inter-staff relational data.
M - Quality of service, marketing operations, your sales organization: these make up the basis of your operational management. They would be managed in relation to the dashboards and performance indicators as defined by the analytic module.