Within the framework of its development plan, Micropole aims to open up to new business activities which round out its current offer. The group is therefore seeking external growth opportunities which tie into this strategy, i.e. companies having specialist positioning and offering high added-value. On the strength of its solid experience in the e-Business field, Micropole has today acquired a majority share in WIDE, a French communication agency with a headcount of around ten staff for a turnover of €1 M.
Founded in 2005, WIDE is a communication agency geared to partnering brand development through the creation of operations blending creativity and marketing strategy. A 360° agency, it offers a complete range of services which meet today’s stakes: identity, communication and digital marketing. Solidly anchored in brand expertise, it develops on-line strategies which take account of business stakes as well as brand DNA strengthening.
Today, WIDE partners clients on the internet such as Clarins, the Société Générale, Total, L’Oréal, Adidas or New Look, the English prêt à porter brand…
« Coming together with the Micropole group will enable us to acquire the capacity to deploy our digital devices on a larger scale and to partner our clients at international level. It will equally enable us to offer Micropole clients our expertise on branding and e-marketing solutions to enhance and optimize their image and their customer relationships » add Gérald Rougerie and Hortense Rufenacht, associates of the WIDE agency.
« By positioning itself on new branding issues, Micropole pursues its web development by adding an e-marketing block to its e-commerce & CRM offer. Bringing our business closer enables us to offer high-level partnering to our clients (positioning, winning and loyalty) as well as cross-cutting image control on communication (digital, outlet communication, operational marketing ,advertising..)», declares Christian Poyau, Micropole C.E.O.