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The main stake of the Nouvel Observateur is to ‘listen’, understand better and facilitate its entire traditional and digital readership in cross-channel. Micropole implemented the IBM Digital Marketing Optimization solution within the group, which enabled the Nouvel Observateur to know and understand the internet users’ interests, without knowing their identity, while bringing new high value-added services to subscribers. More generally, this enables offering readers the possibility of benefiting from content and customized services in real time.
The APICIL group is one of the leading French groups in complementary health insurance. Micropole implemented the IBM Unica solution to manage cross-channel campaigns which cover both companies (collective complementary retirement and health insurance) and individuals (health, providence and savings). Beyond the development of the email channel, the project has improved the 360° vision of customers and prospects, eased the design and undertaking of marketing campaigns, and given rise to real involvement of sales teams, with flawless CRM integration.
Sanit-Gobain GLASSOLUTIONS France transforms and markets a wide range of windows, from new construction to renovation, for both outside and inside applications. With the aim of improving its sales efficiency, Micropole implemented the CRM Update solution in Web mode and on IPad. This solution, now used by the 400 strong sales team, enables sharing customer repositories and facilitates the generation of sales leads, appointment making and quote follow-up.
In the context of the re-engineering of the Greater Lyon traveler service platform, the Micropole teams designed, created and developed applications requiring many features: geolocation, alerts, augmented reality …
Micropole partnered the Française des Jeux on its Data Mining project, as well as on SAS solution based customer knowledge.
The Customer knowledge team partnered Orange Business Services (OBS) on its strategic operational and marketing issues. Thus we operated on the analysis of profitability and positioning of OBS offers on the Telecom market so as to make recommendations on the pricing and content of new offers under construction. We also operated in the mapping of high risk customers: analysis of profile and identification of risky customers per customer group (professionals, SMEs ….) followed by contact and offer proposal, the goal being to obtain commitment to a new cycle with OBS.
The Micropole teams undertook behavioral studies linked to multi-channel issues (Web to Store with Click & Collect adoption, especially), predictive modeling (customer value, product desire), within the Customer and Strategic Marketing Management, Customer Knowledge division, as well as performance analyses over all points of contact.
Micropole partners the Nespresso CRM team with the dual objective of increasing customer knowledge (highlighting specific behavior, segmentation…) and finely managing consumption and attrition developments (reporting, analyses, 6 month forecasts ).
Within the multi-channel management of Gan Assurance, Micropole contributes to refining the customer path analyses (achievement of on-line quotes, impact on transformation, …) the goal being to optimize them for greater sales efficiency (desire scores) and ultimately to give a recurring summary of business, taking the specifics of each portfolio into consideration.
Wide, the Micropole digital agency, partnered Franfinance, a Société Générale subsidiary, in the definition and implementation of its digital strategy. The brand goal generation and hit acquisition is embodied both by the creation of a web site enabling Franfinance to diversify its offers and by a new e-marketing strategy (mailing, landing pages).
«Wide convinced us through their precise and total understanding of our needs, as well as through their technical mastery. »
Élizabeth MARLE-LANOT, Directrice Marketing et développement de FRANFINANCE.
The Club Med called on Micropole to re-engineer its web sites over 33 countries. This leader in all-inclusive holidays wished to perfect its e-commerce strategy through a new 10 lanuage website. The project, based on the 8.2 release of the BroadVision platform, enabled 10% growth in Internet sales, an upturn both in the average shopping cart and in loyalty rates as well as optimization of brand promotion on the web.
«We have now worked for over 8 years with the Micropole teams. What we appreciate most of all is their total commitment to supporting us. Their service provision is excellent, both on a technical and a relational level».
Cyril CASENAVE, Internet and Development domain Manager, Club Med IS management
After the Grenoble, Saint-Brieuc and Saint-Etienne Chambers of Commerce (CCI), Toulouse also chose Micropole to implement its Ecobiz collaborative platform. This platform aims to favor exchanges and facilitate professional contacts between the different regional enterprises and communities. Micropole, whose know-how in the development of professional social networks is recognized, relied on the Jalios JCMS solution to successfully achieve this project. The Toulouse CCI also entrusted Micropole with the creation of the visual identity of the solution, which was achieved in compliance with the existing graphic charter.
«Our teams implemented a true social network for regional enterprises, developed in line with CCI Toulouse objectives».
Céline Shourick, Manager Micropole Sud-Ouest Agency.
Wide, the Micropole digital agency, partnered the French cosmetic-textile laboratory Skin’Up in the launch of the So’Slim brand: 2013 innovation in the field of cosmetic lingerie. On the strength of its solid knowledge of the cosmetic sector, WIDE worked on the identity creation of So’Slim. The partnering assignment was end-to-end: logo, packaging, presentation brochures, press advertisements for the world-wide launch and design of the So’Slim product internet site.
«We chose the WIDE agency, creative and innovating, for its full knowledge of the sector and for its expertise. Through their grasp of branding, the WIDE teams challenged us and helped us to perfect our communication. With an up-to-date touch suited to the target, we succeeded in making the product as attractive as it is efficacious»
Sophie Beaugé-Duguet, President of Skin’Up
Wide, the Micropole digital agency, was chosen by Armatis-Ic, the leading French call center, for the overall re-engineering of its print and web identity. Armatis-lc wished to equip itself with a new identity, consistent with its multi-cultural dimension. Wide took the fundamental values of Armatis-lc as the basis for creating its new image. A print and web graphic charter was established to ensure communication consistency and all the sales tools were then re-engineered, to the total satisfaction of the group.
«This new, younger identity enables the creation of a true brand dynamic, more suited to the new businesses and the determinedly multi-channel positioning of the enterprise»
Aboubaker Maghraoui, Innovation Project Manager at Armatis-lc.
The Micropole teams implemented the digital strategy of Bouygues Télécom.
Thanks to an approach combining marketing and technical savvy, Micropole completely re-engineered the spaces geared to customer relationships, and enabled optimization of customer wins through the creation of a new on-line store.
With Europcar we have had the opportunity of creating a truly unique user experience! By guiding the internet user in selecting the vehicle most suited to his needs right through to the rental organization, we offer an interface based around an intuitive and user-friendly selection process.
Results: an improved conversion rate, a multi-device site and a 47% increase in hits.
Micropole operated in a consulting capacity on the digital strategy definition of APCE. The Micropole teams worked on the identification of new high value-added services which enabled strengthening the revenue generation of the Agence pour la Création d’Entreprise offer, and also on the definition of target customers, of tools geared to supporting the offers and services and lastly on the production of the Business Plan.
In the context of the re-engineering of the Greater Lyon traveler service platform, the Micropole teams designed, created and developed applications requiring many features: geolocation, alerts, augmented reality...
Wide, the Micropole digital agency, partnered the New Look Group in the creation and implementation of an unprecedented event, the New Look University Tour. Wide advised the brand to seek out young people in their academic establishments to propose competitions, reductions and one-off events in collaboration with the students’ offices, basing these actions on innovative technologies (QR codes, social media channels, iPad terminals…).
«It’s an ambitious project necessitating real teamwork, and event which will be remembered and enhance New Look », comments Marie Dupin Marketing Manager of New Look International. For this, Wide implemented a true 360 device by creating the visual identity for the event and transposing it over many supports including on digital channels.
Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.
In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.
We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...
And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.