In this context, you need to have control over your customer and prospect relationships. If knowing them is obvious, creating a proactive relationship with them, with the aim of making relevant, varied and well-timed offers, is essential. This is achieved through full utilization of all your data so as to adapt your customer and prospect path to full effect.
We fully utilize your data to optimize it, by:
We care about federation around projects undertaken in order to guarantee their success.
We facilitate decision-making and quick, efficient implementation of marketing and sales actions.
We systematically adapt to your sector, your issues, your context (tools, data …).
Our values are shared with a dynamic team, consisting of data scientists, econometrics and IT decision-support specialists. We like to see ourselves as curious, enthusiastic, at the cutting edge of new techniques in data processing and analysis, operating on all business sectors and mastering all datamining tools (SAS, IBM SPSS, SAP Kxen certifications …).
Scope: guarantee suitability of your stakes with the project to be done, through the undertaking of business-geared workshops.
Structure: recovery and making consistent all relevant data (creation of repositories, cleansing, deduplication …) irrespective of sources or formats.
Audit: analyze the quality of actionable data, and mapping them to your stakes
Model: build a reliable, sustainable and operationally exploitable model (segmentation, score, forecast tool …).
Measure: manage the ROI of actions undertaken and ensure the recurring availability of relevant indicators for decision-support.
Recommend: interpret the results obtained and systematically highlight the operational recommendations.
Share: our international experience and expertise to ensure fast skills enhancement for your teams, and federate around projects undertaken jointly.
Marketing data: to efficiently centralize and use all the relevant information needed to characterize a customer / prospect. 360° vision, data quality, unstructured data (text mining, web mining), customer indicators, Big Data.
Strategic Marketing: to adapt strategy in relation to customer/prospect profiles and sustainably optimize the profitability generated. Master plans (marketing, data mining), customer path analyses customer value analyses, business plans.
Operational Marketing: to target customers/prospects in multi-channel mode in the most streamlined way. Customer base diagnoses, customer/prospect behavior analyses, associations (products/campaigns), segmentation, opportunity and risk scores.
Management: to have all indicators enabling fast decision-making to hand. Customer monitoring, multi-channel performance management, analyses and profitability calculations.
The tools: to be able to automate, view and make customer knowledge sustainable. Implementation and optimization of data mining, reporting and data visualization tools.
Operational excellence: to maximize the value and utilization of best practice. Industrialization, innovation, change management, coaching.