We assist you in your transformation

Digital data and its usage represent true transformation and performance opportunities with regard to new market stakes and marketing management needs:

  • ROI
  • Visibility and communication
  • Sales optimization
  • Customer relationships and  experience
  • Customer knowledge
  • Time To Market

With our integrated digital agency Wide, we partner you in your digital transformation and the development of innovative devices.

 

How can we help you?

We partner your teams by putting experts at your disposal, whose mission is to:

  • Scope and define your needs
  • Imagine and design your projects
  • Orchestrate their implementation
  • Know your business
  • Manage your campaigns.

Concretely, we bring you:

  • Mastery over the entire chain of digital value within your overall strategy.
  • Recognized expertise in three fields: digital strategy, customer relationships and customer knowledge.
  • A high service level through adapted and result-geared service provision.
  • The advantages and innovation of a partner network.
  • Proven agile methods of governance and production.
  • The achievement, efficiency and speed guarantees of an agency containing over 400 talents.
  • The technology watch and advice of our Research and Innovation department.

OUR CLIENTS

REFERENCES

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The main stake of the Nouvel Observateur is to ‘listen’, understand better and facilitate its entire traditional and digital readership in cross-channel. Micropole implemented the IBM Digital Marketing Optimization solution within the group, which enabled the Nouvel Observateur to know and understand the internet users’ interests, without knowing their identity, while bringing new high value-added services to subscribers. More generally, this enables offering readers the possibility of benefiting from content and customized services in real time.

The APICIL group is one of the leading French groups in complementary health insurance. Micropole implemented the IBM Unica solution to manage cross-channel campaigns which cover both companies (collective complementary retirement and health insurance) and individuals (health, providence and savings). Beyond  the development of the email channel, the project has improved the 360° vision of customers and prospects, eased the design and undertaking of marketing campaigns, and given rise to real involvement of sales teams, with flawless CRM integration.

In the context of the re-engineering of the Greater Lyon traveler service platform, the Micropole teams designed, created and developed applications requiring many features: geolocation, alerts, augmented reality …

Wide, the Micropole digital agency, partnered the French cosmetic-textile laboratory Skin’Up in the launch of the So’Slim brand: 2013 innovation in the field of cosmetic lingerie. On the strength of its solid knowledge of the cosmetic sector, WIDE worked on the identity creation of So’Slim. The partnering assignment was end-to-end: logo, packaging, presentation brochures, press advertisements for the world-wide launch and design of the So’Slim product internet site.

«We chose the WIDE agency, creative and innovating, for its full knowledge of the sector and for its expertise. Through their grasp of branding, the WIDE teams challenged us and helped us to perfect our communication. With an up-to-date touch suited to the target, we succeeded in making the product as attractive as it is efficacious»

Sophie Beaugé-Duguet, President of Skin’Up

Read the full testimony

Our Partners

We work totally independently with the most innovating and high-performing vendors on the market.

Our experts know the best solutions of the main market vendors, which enables them to operate fully objectively on technical consulting in the tool choice phase.

In partnership with the groups’ Research & Innovation department, we have selected and implemented a specific strategy with certain vendors for the performance and particularly innovative nature of their solutions.

We are proud to be notably partners of: Oracle, IBM, SAP, Jalios, Jahia, Sinequa, iTesoft, Webtrends, exalead, eZ, Synabase, Digimind, Reboard, PolySpot, Update, Microsoft...

And also of: IBM WebSphere Commerce, Magento, hybris software (SAP), Oracle ATG Web Commerce, BroadVision, Compario, Planet World, Oxid eshop, Drupal Commerce, RBS Change, for their e-commerce solutions.