E-BUSINESS KEY FIGURES
- 79% of readers adopt a “sweep” type read: they scan the page rather than read it.
- The French spent 17.5 billion euro over the Internet as at the 1st half-year 2011.
- +15% In one year, the number of Internet purchasers rose by 15%, that is, 4.1 million new enthusiasts.
(Source: Médiamétrie - Observatoire des Usages Internet, April-June 2011)
Products / services bought on line
in the 1st half-year 2011 – As a percentage of Internet users
Source: Baromètre Fevad Médiamétrie / NetRatings 2011
*Tickets, photo prints, downloading, press subscriptions, television,
telephone and Internet access subscriptions, etc.