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Glossary

  • E-business: All (technical and marketing) elements used to attract Internet users to a website, trigger sales and secure their loyalty
  • E-commerce or electronic commerce: Use of the Internet channel to sell products or services.
  • M-commerce: Mobile commerce, relying on wireless technologies (phones and tablets etc).
  • SEM: Search Engine Marketing (marketing carried out on search engines).
  • SEO: Search Engine Optimisation (optimisation of natural referencing).
  • Subscription tunnel: Animation of the website to capture, convince and secure client loyalty.