TO GO FURTHER
- E-business: All (technical and marketing) elements used to attract Internet users to a website, trigger sales and secure their loyalty
- E-commerce or electronic commerce: Use of the Internet channel to sell products or services.
- M-commerce: Mobile commerce, relying on wireless technologies (phones and tablets etc).
- SEM: Search Engine Marketing (marketing carried out on search engines).
- SEO: Search Engine Optimisation (optimisation of natural referencing).
- Subscription tunnel: Animation of the website to capture, convince and secure client loyalty.